Direct Marketing – Continuity/Subscription Merchant
Merchants classified with this MCC sell subscription products for delivery (such as book clubs, collectibles, magazines/newspapers cosmetics, food, clothing, “nutraceuticals”) via “direct” mail, email. apps, or salespeople. Merchants not participating in direct marketing activities that happen to offer recurring purchase transactions should use the MCC that best describes their business instead. For example, Merchants providing the ongoing delivery of television/radio/streaming content on a subscription basis must use MCC 4899 Qualified Merchants that “directly” sell subscriptions for digital goods or content may use MCC 5815, 5816, 5817, or 5818. Magazine Subscription (Direct Mail Only) Direct Mail Merchants