Technical Definition
products for delivery (such as book clubs, (Direct Mail Only) Sanitary food, clothing, “nutraceuticals”) via “direct” mail, Stores email. apps, or salespeople. Merchants not
Cross-Industry Classification
This code is part of the ISO 18245 standard used by global payment networks. It may correspond to the following alternate classification systems:
- VISA: Included Direct Marketing - Continuity/Subscription Merchant
- MASTERCARD: Included Direct Marketing: Continuity/Subscription Merchants
Related Codes
Related Merchants
The following merchants are known to historically trigger this category for rewards calculation: