Direct Marketing: Continuity/Subscription Merchants

Technical Definition

products for delivery (such as book clubs, (Direct Mail Only) Sanitary food, clothing, “nutraceuticals”) via “direct” mail, Stores email. apps, or salespeople. Merchants not

Related Codes

MCC 4900: Utilities - Electric, Gas, Water,
MCC 5621: Women's Ready-to-Wear

Cross-Industry Classification

This code is part of the ISO 18245 standard used by global payment networks. It may correspond to the following alternate classification systems:

VISA: Direct Marketing - Continuity/Subscription Merchant
MASTERCARD: Excluded

Associated Merchants

The following merchants are known to historically trigger this category for rewards calculation:

No specific merchants linked yet. AxeTip is currently indexing the global merchant database for this code.