Technical Definition
Merchants classified with this MCC sell subscription products for delivery (such as book clubs, collectibles, magazines/newspapers cosmetics, food, clothing, “nutraceuticals”) via “direct” mail, email. apps, or salespeople. Merchants not participating in direct marketing activities that happen to offer recurring purchase transactions should use the MCC that best describes their business instead. For example, Merchants providing the ongoing delivery of television/radio/streaming content on a subscription basis must use MCC 4899 Qualified Merchants that “directly” sell subscriptions for digital goods or content may use MCC 5815, 5816, 5817, or 5818. Magazine Subscription (Direct Mail Only) Direct Mail Merchants
Cross-Industry Classification
This code is part of the ISO 18245 standard used by global payment networks. It may correspond to the following alternate classification systems:
- VISA: Direct Marketing – Continuity/Subscription Merchant
- MASTERCARD: Direct Marketing: Continuity/Subscription Merchants
- SIC: Pending cross-reference
- NAICS: Pending cross-reference
Associated Merchants
The following merchants are known to historically trigger this category for rewards calculation:
No specific merchants linked yet. AxeTip is currently indexing the global merchant database for this code.