Technical Definition
Merchants that initiate direct contact with consumers to sell products and services. Outbound telemarketing merchants contact (and sometimes offer an incentive to) prospective buyers by phone, advertising, direct mail (other than a catalog), or other direct marketing method that includes either a toll-free phone number or a mailing address. Products promoted and sold via such methods may include cosmetics, health-care products, vitamins, and time-share realty. For charitable organizations that solicit contributions by any means, including via outbound telemarketing, use MCC 8398.
Cross-Industry Classification
This code is part of the ISO 18245 standard used by global payment networks. It may correspond to the following alternate classification systems:
- VISA: Adult Content and Services
- MASTERCARD: Excluded
Associated Merchants
The following merchants are known to historically trigger this category for rewards calculation:
No specific merchants linked yet. AxeTip is currently indexing the global merchant database for this code.